TikTok and Leadgen
TikTok is still a relatively new platform that grows day after day. It is a platform with great potential, especially for advertisers. While it might be challenging, it’s worth it.
There are currently over 1 billion users of TikTok, making it a great traffic source. However, to master TikTok and deliver successful campaigns, you will have to have a few things in mind.
Content Moderation
Tiktok has a strict content moderation policy. So switching between products and links will be visible to moderators immediately. So, before testing the waters with paid ads on TikTok, you thoroughly read the TikTok Advertising Policies.
Another thing to note when it comes to Tiktok moderation is that moderators constantly review the content of the ads, so if campaigns suddenly get switched off after they have started running, don’t be surprised.
What Leadgen offers works well on TikTok?
TikTok is a social media platform; therefore, as long as an advertisement is allowed to run, it can work and get good results. The most successful lead-gen offers on TikTok have been Auto Insurance and Auto loans.
One thing to note is that TikTok is still in the early stages and is a relatively new platform; thus, it lacks optimization.
As with any traffic source, it’s essential to take a systematic approach. There is no place for fun games. TikTok is a platform built on strict algorithms, and it’s tough for someone to bypass it and not play by the rules.
TikTok values advertising that looks native to their platform, which is easier said than done. Therefore, before launching any campaigns, ensure you understand the medium.
Creative Checklist for TikTok
If you run an account on a mobile device, test the ads against different screen sizes. If you use creatives for multiple ad sets, try to update your creatives every week to ensure they look good on your video platform of choice.
Try our Optimized Video Ad or Image Ad tool if you have campaigns with over 10+ creatives. These tools automatically optimize your creatives to be consistent across platforms and devices.
Testing on TikTok
Many affiliates find that the creative part of affiliate marketing can be one of the biggest hurdles, especially when coming up with fresh content.
In addition to creating your product images, Amazon will even let you upload stock imagery for your products. These images can help you stand out in the eyes of your customers and attract more sales.