Paid Vs. Organic Traffic: Which should you use and why?
When deciding between organic and paid traffic, you’ll need to consider several factors, including the amount of time it takes to convert customers,
We’ll explain the differences and how to use them effectively.
The most apparent difference between organic and paid traffic is that organic traffic is free. Many people are naturally inclined to choose organic traffic when they first begin. Of course, you have to pay for advertising! Consider this when deciding whether to use organic or paid search. We’ll start by taking a closer look at what organic traffic is and the benefits of using it.
Organic Search Traffic
In organic traffic, your website is ranked in search results organically. Therefore, you’ll need a website that attracts visitors to get organic traffic. Websites come in all shapes and sizes, from gigantic online stores to personal blogs. Most marketers who want to gain organic traffic will create a blog in affiliate marketing. This is because it is the cheapest way to get your voice heard and is very profitable if done right.
Blogging
Blogging is one of the best ways to share your knowledge, experience, and impressions and to communicate your mind with the reader. Deciding what you want to talk about while creating a blog is essential. In addition, you must have quite an experience and knowledge of the specific niche, as this will be the driving force behind everything you do.
Bloggers tend to choose things they know and are aware of so that they have the chance to teach others and establish the ‘professional of field’ title or authority. You can write about your journey if you need to become an expert. Just as many people online want to advise as they take it.
Blogging is challenging, and while it might seem cost-effective at first, it takes a lot of time and dedication. You could spend months pouring your time and effort into writing great pieces without seeing actual results or attention. The problem with organic traffic is that you have to get people to notice you and create awareness and get them to share your content and boost your Google rank.
Paid Search Traffic
The Internet is an advertiser’s playground.No matter what site you are, you will have promotions. Scrolling through your Facebook feed, you’ll bump into ‘sponsored posts and advertisements that wouldn’t reach you usually. There are different platforms for advertising, such as google ads, social media ads, and native.
Paid traffic though can be used as a shortcut to achieve your goals since you will no longer have to create a blog and raise awareness instead you will only have to have a proper landing page that converts.
Remember, affiliate marketing is about promoting products, so the game aims to get people from point A to point B. A successful paid ad campaign can be more than enough to create awareness and demand for your offer.
In the sales process, you have funnels. Funnels are how you get your customer’s attention, from never having heard about your product or service to finalizing the sale. Very often, the homepages of a product are not designed to grab attention and drive sales and can be primarily informative without considering the psychology behind closing a deal and making your product appealing to the public. Instead, we use landing pages to ensure that everything on that page is working towards a single ‘goal’ to guide the client to the purchase and provide enough selling points.
The Main Advantages of Paid Traffic
Paid traffic enables a quick start; however, a more significant advantage is the rapid scalability you can achieve when you see things go right. For example, you test a campaign with a few visitors and find that they convert well and that you can have a positive return on investment. In that case, you can increase your marketing budget and the traffic resulting in higher volumes of people purchasing your offers.
Even though it might sound simple, getting the correct campaign, improving your click-through ratio, and getting decent conversion rates are challenging and require marketing imagination, patience, and a lot of testing. For a start, you’ll need to invest a bit of money before you figure out what works well and why.
Launching a campaign is just the beginning, After which you’ll have to analyze and optimize it according to the changes in statistics and market trends. You’ll also have to create well-performing creatives that grab the viewer’s attention.
If you need any help or consultancy, keep in mind that Clicksdrive is here to assist and guide all its affiliates.
Conclusion
Organic and Paid Traffic both have advantages and disadvantages; the recipe for success is a mixture of both organic and paid traffic. You must ensure high-quality, unique content, high-converting landing pages, and a solid call to action. If you get all this right, you will have a money-making machine that runs primarily on autopilot.